Sarah Rosenberg Shaw, MPH

I’m a UX content designer trained in AI prompt engineering, formerly a managing editor, and forever a musician, and artist living in the San Francisco Bay Area, with a master’s degree in public health. Throughout my professional career, I’ve honed a wide range of UX writing, content design, editing, content management, content curation and communication skills.

UX Content Design & Content Strategy Projects

From 2017-present at JPMorganChase, I’ve collaborated with user experience design, research, product, engineering, marketing & analytics to create end to end delightful and accessible customer experiences in the person-to-person payments, embedded payments/digital wallets, transfers, and mobile check deposit spaces. In 2024 my team was awarded the Crafty Fox Award and Empowered Award for designing experiences that promoted customer protection from scams and fraud, and exemplifying the tenets of the Silicon Valley Product Group’s INSPIRED book. Early Warning Services (EWS) modeled their recommendations for scam education intercepts and the Zelle sender block experience after what my team created, to the more than 2,000 banks in the Zelle Network. My experience includes:

Leading content strategy and adherence to both Chase voice & tone and EWS brand guidelines
Active member of editorial standards committee across Design & Customer Experience (DCE) content, content community of practice planning committee and Accessibility UX Guidelines Committee
Helped shape standards and process improvements to streamline content delivery and efficiency
Mentored 5+ content design colleagues and supported their career development
Curated cross-discipline and stakeholder relationships with design, research, product, legal, risk, engineering, Spanish translation/localization & accessibility
Participated in and co-led workshops with customers, customer journey mapping, storyboarding and other discovery activities to solve real customer problems

Public Health & Intercultural Communication Projects

A perpetual student of life, I strive to uncover the root causes of public health issues and how the interconnectedness of the natural built environment influences health behaviors. For example, for my master’s thesis and culminating experience project, I explored therapeutic arts and self-care opportunities for social workers experiencing burnout and secondary trauma. The short documentary film I co-created, “Release: Self-Care for Trauma Workers,” illustrates this potential and raises awareness about the subject. I strive to support health and well-being in my professional roles, and to inspire creativity and collaboration among everyone I meet.

For my bachelor’s degree, I double-majored in International Studies and Spanish Language and Literature, studied Mandarin Chinese, and lived abroad in Panama for over a year immersing myself in the language and culture, learning and performing Panamanian folklore music on the violin, and teaching violin and English to children.

From 2008-2017 at government contractor JBS International, I contributed hundreds of articles for the federal Family and Youth Services Bureau’s National Clearinghouse on Families and Youth website (which was later renamed to National Clearinghouse on Homeless Youth and Families). My writing contributed in part to the website winning the Standard of Excellence award for government websites in the 2013 New Media Awards competition. My experience includes:

Leading teams to curate an online literature database and author a blog featuring research summaries, reports/toolkits, podcasts, online courses, video series, slideshows, and other media
Shaping the content strategy for weekly research summaries and monthly e-newsletter featuring the latest research in the field
Liaising with experts in the field to create scripts for an animated video series on cultural competence in youth work (pending publication) and coordinating with cross-functional instructional media and video production teams to produce online courses on trauma-informed care and Positive Youth Development
Distilling complex technical terms into accessible and engaging language to promote measurable positive outcomes in health and well-being
Delivering substantive and proofreading edits with an eye toward engaging structure and adherence to AP style, while preserving the original writer’s voice and ownership of the piece
Translated and reverse-translated over 30 technical documents including fact sheets, survey instruments, and reports.

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Projects

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